Mr Green Africa collects plastic waste materials from local communities and recycles them into a “new” high-quality raw material good enough to be used by manufacturers to produce new plastic products. Among the companies that have replaced virgin plastic packaging with up to 100 percent recyclable plastic are multinationals such as Unilever.
Courtesy of DOB Equity’s investments, Mr Green Africa has been able to attain the B-Corp certification. This achievement establishes Mr Green Africa as a pioneer in the recycling sector. The company has started measuring its social and environmental impact and gain access to a global community of like-minded companies, all working towards improving that impact. As a B-Corp, Mr Green Africa’s ultimate goal is to create a sustainable and circular economy while having a positive impact on its employees, the wider community, and the environment as a whole.
Mr Green Africa now joins 19 other companies in Kenya that have achieved B Corp certification.
Saskia van der Mast, Co-CEO at DOB Equity, says: “Mr Green Africa has built a revolutionary model for recycling which numerous businesses in Western countries are struggling to develop. We believe what Mr Green Africa has built in Kenya can be a blueprint for scaling up in other emerging markets.”
“Becoming a Certified B Corp is a tremendous accomplishment and a validation of their distinctive business model,” said Saskia van der Mast.
Currently Mr Green is undertaking a pilot with 100-plus consumers who can start contributing to the recycling process as part of their growth plans involving the local community by encouraging them to cash in their plastics to benefit the environment. These piloting consumers are rewarded with “Green points” which can be used for discounts and purchasing goods in local convenience stores or on online platforms.
Mr Green Africa’s technology intends to close the loop between manufacturers and consumers by allowing plastics to be fully traceable and integrating the informal waste collection sector into the predictable and functional value-chain.
Keiran Smith, Co-Founder & CEO, Mr Green Africa, says: “We believe our business model has the capability to change the future of recycling plastic in the emerging economies. Since our introduction in 2015, we’ve made a tremendous amount of progress and have proved that our recycled material can now act as an alternative to imported virgin plastics.”
“We strive for circularity by convert approximately 75-85 percent of our plastics into fully recycled plastics. In instances where plastics are not compatible with our recycling process, our mission is to explore alternative methods to restore value to these materials constantly.”
“The investments we are receiving from partners such as DOB Equity makes a huge difference towards our objective of improving our tech-enabled platform and expanding our model across the whole of Africa.”