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Circularity Council pinpoints strategies that address recycling barriers

The Recycling Partnership’s Circularity Council believes MRF capture rate studies can help determine whether new packaging is recyclable.

Wednesday, 9th June 2021, Virginia: According to The Recycling Partnership, Falls Church, Virginia, stakeholders from across the recycling industry value-chain have been calling for a transparent, equitable and inclusive process to assess packaging recyclability. This is after the Recycling Partnership convened a Circularity Council (Pathway to Circularity Industry Council) to assess the necessary interventions to help the U.S. recycling system accept more packaging.

The Recycling Partnership asserts it is responding to that call with the Circularity Council, which engages 35 senior industry leaders representing various brands, material types, government, non-governmental organizations, material recovery facilities (MRFs), retailers and trade associations. The Recycling Partnership says the industry group will address the missing and required detriments for recyclability of packaging, kick-starting national engagement focused on solutions for packaging recyclability.

“Circular economy attainment is highly dependent on Packaging recyclability. Numerous companies are committed to delivering 100% recyclable packaging. Yet, the process to reach that goal hasn’t been clear and the industry that is most impacted in the assessment of a package’s recyclability at no point, is it consistently consulted,” said Sarah Dearman, Vice President, Circular Ventures at The Recycling Partnership. “In 2020, the Recycling Partnership brought together this first-of-its-kind Circularity Council to address this challenge through an inclusive, clear process to improve the United States residential recycling system—and we are seeing progress already.”

The Recycling Partnership asserts its Pathway to Circularity initiative defines five building blocks in assisting brands to navigate present and future packaging and recycling system obstacles. Those building blocks include: design for circularity, packaging fate, package prevalence, capture journey, and MRF & community adoption.

“This is the start of a big, system-changing concept, shifting us toward a circular economy for all material streams, but more stakeholder engagement is necessary for true industry adoption,” says Dearman. “The council members’ leadership to help set the course is invaluable. We are eager to extend engagement to more stakeholders throughout the value chain to collaborate on and scale these solutions.”



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